Iam a (freelance) account director & consultant for agencies & media organizations. With 20+ years of international experience in content production and one decade in innovation & digital transformation, most of my work was in the publishing industry (newspapers and TV channels) and @ communication & advertising agencies. I was responsible for leading projects for clients such as Netflix, Swisscom, o2, Mercedes, Samsung and Volkswagen.
Core competencies:
project lead / project management
leading content creation teams
business model strategy
online & offline workshops
Key references:
Netflix (social media)
Mercedes (video)
Samsung (animated video for B2B)
Volkswagen (content marketing, employer branding)
ABB (brand positioning & business strategy)
The short story
I get the job done, whether it’s leading your team to excellent results or making your communication project a success. From launching social media channels (for Netflix), making YouTube videos (for Mercedes) to steering a content marketing team (for Volkswagen) or doing a huge TV commercial (for European Union & Uefa), I lead teams and projects at digital agencies in Berlin and turn them into a success. Freelance or employed.
ACCOUNT DIRECTOR
Digital innovation and digital content production has always been the focus in my career. At TLGG, the first social media agency of Germany, we accompanied the launch of Netflix in Germany.
In the last two years (2018-2020) I have been working for content marketing agencies leading projects for amongst others Mercedes (YouTube videos), Volkswagen, EU/Uefa (TV commercial) and Samsung (animated video). I have also worked as a freelance consultant for German newspaper TAZ and have been chief digital strategy at Dutch newspaper de Volkskrant.
Services and skills:
Account director
Project lead
Content strategy
Content production
CONSULTANCY
In an ever faster-spinning and complex world, I help you identify the longer-term trends that really matter. Instead of quick fixes I help companies with sustainable innovations for their business models. You want to create meaningful change for the world? Then we need eachother. Let’s talk!
Between 2015 and 2018 I was managing director of Neue Signale, a consultancy agency. In that role we helped clients to invent new business models, to implement meaningful innovation in their organizations and change their company culture. Recently I did several strategy & brand identity workshops for a media company in Leipzig..
Services and skills:
Innovation workshops
Strategy workshops
Brand identity
If you want to know more about my professional background, please also check these pages:
Selected projects
Curriculum vitae