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Curriculum Vitae

Basic info

Bas Timmers
Bas Timmers

Born: August 5th 1972, Oss, Netherlands

Residence:Berlin, Germany

Further info:

  • Not married
  • Drivers license
  • Languages: Dutch (C2), English (C1), German (C1), French (A2), Spanish (A2)
  • Based in Berlin (Germany)


Freelance account director, C3, 2023

Employer branding

Leading strategy and communication projects in the area of employer branding for PowerCo, a subsidiary of Volkswagen Group. Creating the employer value proposition (EVP) and several branding & recruiting campaigns on social media & OOH.

Freelance account director, Shanghai Berlin agency, 2022

B2B campaign

Project lead for a huge B2B campaign for Samsung around their hardware and software security products. Leading the pitch and then realizing the winning idea, an animated video.

Freelance account director, Kemmler Kemmler agency, 2022

Loyalty card

Leading a strategy project for Breuninger luxury shops. Client wanted to upgrade the loyalty card and accompanying program.

Freelance account director, Scholz & Friends agency, 2021

TV commercial

Project lead for a massive TV commercial for the European Union and the UEFA (European football federation). Budget of more than a million euro, with three shoots in Spain, France and Italy. The spot was broadcasted in stadiums and on TV before and during all international matches in the 2021-2022 season.

Strategy & senior account management, C3, 2019-2020

Content marketing

Leading content projects for Deutsche Bank and Volkswagen. For a client in the energy sector facilitating online & offline workshops around brand positioning and communication strategy, and creating strategy slidedecks for market entry strategy.

Senior account management, Looping Studios, 2018

Data-based content marketing

Project lead for several one-week video shoots worldwide for Mercedes. The footage resulted in both long-form YouTube videos and dozens of moving image assets for social media channels.

Co-owner & consultant Neue Signale, 2016-2018

Consultancy agency for innovation & digital transformation, 2016-2018.

Creation and presentation of client workshops (e.g. Kill Your Own Business; www.kyob.de). Development of business strategies and continuous client guidance regarding digital transformation.

Account management, TLGG (Torben, Lucie und die gelbe Gefahr), 2013-2015

First Social Media Agency of Germany and frontrunner in the digital transformation department

Client Lead for Netflix & MLP Financial Services. In charge of the respective cross-departmental project teams and responsible for the development and implementation of social media strategies, digital campaigns and client workshops.

Client consultancy, Creative Construction Heroes, 2012-2013

Agency for digital transformation

Leading and developing accounts, first point of contact for external development teams, responsible for the development of websites and apps (e.g. the start-up Twisper).

Owner / freelance consultant, Pixels en Komma’s, 2010-2012

Consultancy agency for digitization

Wide spectrum of digital consultancy services (for example implementing a ‚digital first‘ strategy at a regional broadcasting company, supporting students with digital storytelling as a teacher at the Academy for Journalism).

Chef Online & internet editor, de Volkskrant, 2007-2010

Biggest quality newspaper in the Netherlands, frontrunner in digital transformation.

Responsible for the creation and implementation of digitization strategies as well as the development of thematic sites and apps.

Editor, BN/DeStem, 1998-2007

Regional newspaper in the Netherlands.


  • Journalism, Academy for Journalism and PR – Tilbury, March 1995-December 1998
  • International management, Rijksuniversity Limburg – Maastricht, August 1994-February 1995
  • Business economics, Hogeschool ‘s Hertogenbosch – Den Bosch, August 1990-July 1994

Books & articles


  • Twelve misconceptions about digital transformation, Berlin Cloud Conference, 2016
  • Destroy your own business model, Innovation breakfast, Chamber of Commerce Berlin, 2017
  • New Deal on Data, Unicorns in Tech conference & Ignite Berlin, 2017

Sites and blogs

Further activities

  • member of Chamber of Commerce Berlin council for innovation since 2017
  • guest writer for Harvard Business manager Germany as innovation expert on case studies

If you want to know more about my professional background, please also check these pages:

PDF version of CV

in English